Why OTC?

RELIABLE

Over the counter products are available to consumers nationwide. They are used as the first line of treatment for most common ailments and minor emergencies.

Consumers value over the counter products because they are reliable health care options.

TRUSTED

Over the counter products are used by millions of Americans. These products are a trusted self care solutions for a variety of ailments. Allergic Rhinitis (hay fever), lower back pain and cough in chronic bronchitis are just a few of the common health conditions people endure on a daily basis which are easily treatable with over the counter products. Also, physicians regularly recommend OTC products as the first line of treatment for most common ailments.

AFFORDABLE

Prescription medication can be costly. Over the counter products are a more affordable option for health plans.

Not only do members save on the actual cost of the medication but also on the copayment for physician visits and the time spent in the physician’s office.

COST EFFECTIVE

A recent awareness campaign conducted by the Consumer Healthcare Products Association included a cost analysis that found Americans can avoid approximately 50 million unnecessary visits to Primary Care Physicians each year, resulting in $5 billion in annualized savings.
These benefits create substantial savings for participating health plans. According to physicians surveyed, at least 10% of member office visits could have been resolved with a self-care approach.